Creating a uniquely Aussie lifestyle brand

Products that become your new best mate - for life.

In 2018 we embarked on a highly strategic branding process to create a new Australian lifestyle brand, Down under growlers, aka “dug”. Born from a nostalgic passion for 70’s and 80’s Aussie summer beach culture, dug was founded on three key principles:

– Trusty and loyal mates who are always there when you need them
– Sustainable products that are practical, built tough and made to last a lifetime.
– A positive, down to earth and quintessentially Aussie spirit

Over a 12 month period, we created a personality and holistic brand experience for dug across all brand touch-points and channels - including creative direction of all photography assets. Formally launching in late 2019, Jase studio has also begun working on all new products and brand collaborations with dug due for release in 2020.

Bottle photography: Albert Comper
Package Photography: Three Bent Legs
Lifestyle Photography: Jase Studio
Copywriting: Stephen Paltos and Jase Studio collaboration.
Client: Down Under Growlers

www.mymatedug.com
@mymatedug