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With over 15 years of sports branding experience, I provide award-winning brand, design and art direction services to elite clubs, brands, organisations, professional athletes, governing bodies and agencies worldwide.

Please be aware this page contains flickering images

A promotional display featuring Nike sneakers, a blue card with an Adidas logo, and repeated text 'ANO-1ANO-1ANO-1' on a background with large black and white letters.
Black abstract geometric shape on a yellow background.

DESIGNED AS FREELANCE DESIGNER AND SPORtING DESIGN CONSULTANT FOR @DESIGN STUDIO (SYD)

Close-up of a black polo shirt with a white geometric star logo on the left chest.

Every club, organisation and professional athlete has its own unique history, magic and lore. We discover, capture and celebrate this through a contemporary and refined design lens.

Deep-diving into your rich history, and immersing ourselves in your archives, we get to the bottom of what makes your organisation unique and explore what pulls at the heart strings of your members & supporters.

A white t-shirt hanging on a wooden hanger shows a design with the Jordan logo and the number 2023, featuring a flower pattern and text about a basketball court in Manila, Philippines.
Close-up of a white racing boat with the logo and name 'Maritimo Racing' on its side, partially reflected in the water. 
@OSKA
Colorful gradient background with a black Nike swoosh logo in the center. 
DESIGNED AS A TEAM MEMBER  @SOUTHSOUTHWEST

Past client experience:

Nike, Nike Football, Nike Women, Jordan Brand, Tennis Australia, BNB Paribas Open, Strava, Fansport, Lebron James, Anthony Davis, AFL, VFA, NBA, NBL, Racing Victoria, Racing Queensland, the P- League, New Taipei Kings, One hot yoga, Juniper Fitness Club, but name a few.

A woman with short hair, wearing a sports bra and boxing gloves, is seen in a gym. A white graphic overlay covers part of her face and upper body.
A male athlete with bleached blonde hair, wearing a black and yellow sports jersey with AFL and sponsorship logos, standing on a field with a blurred crowd in the background.

@LANDOR & FITCH

A person wearing a white T-shirt with a black logo and the word 'Pennant' on the back, and a black backpack with a Pennant tag showing the brand's logo and size 'Large'.
A black background with the American Football League (AFL) logo in the center, featuring the acronym 'AFL' inside an oval shape.
Close-up of a person's face with red lighting, with the word 'KING' across the image.

Our brand services:

Brand Strategy, Mark-making and Visual Identity, Brand Ideation & Storytelling, Research & Moodboarding, Brand Guidelines, Art Direction (stills and motion), Icon Suite Development, Custom Typography, Digital and Socials, wayfinding.

Our sporting deliverables:

Primary, secondary and tertiary mark design, uniform and jersey design, mascot design, training gear and club merchandise, membership campaigns, member packs & kits, publications, PR packages, internal templates, club signage and court designs.

Poster for the 2023 Formula 2 Australian Grand Prix with the slogan 'Expect Nothing Less' in large white text on a purple and yellow abstract background.
Three vertical banners in red, black, and light blue each with a circular logo and text for Chicago All-Star Weekend 2020.
A yellow book titled 'Honour the Dream' by Daniel Mazzarella, featuring a black-and-white photo of children playing outdoors on the cover, placed on green grass.

Further to working with elite level and prestigious clubs, we love working with and supporting the local sporting community. We offer competitive, reduced rate and capped price design solutions for local, amateur and community grass roots clubs and NFP organisations.

Orange booklet titled 'Foxborough Hills GC' with a fox logo on the cover, resting on a marble table.
A smartphone displaying a woman's face on the screen, with a digital overlay menu, and a blue Juniper bank card partially covering the screen.
Green sports duffel bag with a white logo on the side, set against a light gray background.
Close-up of two sleeveless athletic jerseys, one blue and one red, with black mesh panels and a stylized letter 'F' on the black section.
A white athletic cleat with a Nike swoosh, metal cleats on the sole, and a minimalist design against a gray background.
A young man with short curly hair, earrings, and wearing a white long-sleeve shirt with a black lightning bolt design on the sleeve, stands outdoors in front of a brick and metal building, looking down as he leans over a dumpster.
Close-up of a Nike running shoe with a red, black, and gray woven upper and a black sole, positioned next to large black and white letters spelling 'KING' on a white background.
White outline of the number 2023 on an orange background.
Close-up of a logo with two stylized 'F's in a graphic design, overlaid on a patterned background with rounded shapes connecting black lines.
A close-up of a black athletic shoe with a red oval outline and a white logo in the center.
A young man with dark skin wearing a red beanie, a white T-shirt with a colorful geometric star design, and a beige jacket with a pattern, standing outdoors near a car in an urban setting.
A golfer preparing to hit a shot on a golf course during sunset, with mountains in the background and a golf cart nearby, overlaid with the words 'The Links' in white cursive text.
Open fitness or yoga studio membership brochure with bold red text on the right page and detailed membership information on the left page.

Designed as team member at @SOUTHSOUTHWEST

Close-up of a sneaker with a large white number and letter overlayed on it.

To discuss your design and brand requirements, or to see specific project case studies, please don’t hesitate to contact us, we’d love to chat.

Close-up of a person wearing a black jacket with a zipper, with a logo featuring gold and white colors on the sleeve.
Smartphone displaying a profile picture of a blonde woman and an overlay of a blue membership card with the name Layla Dayston and the brand Juniper.
Flag with red, blue, and red vertical stripes, featuring a stylized white flower with a diagonal line in the middle, with images of women athletes on each side and the letter 'D' overlaid.
Close-up of a person wearing a beige t-shirt with the word 'Squad.' printed in large black letters and smaller text that reads 'Australian Netball Quarterly' underneath.

DESIGNED AS FREELANCE DESIGNER for Chad Mann Projects

Mixed media collage with sneakers, a Nike Air shoe, and a large logo on a black and white background with text reading 'NECK' and 'REONEUK'.