Syspro

2025 Global relaunch and rebrand of Syspro, the world’s leading ERP software company that provides the backbone for the people who build, move, and deliver.

Timed to coincide with the IPO launch of Syspro on the Nasdaq, the global rebrand included an evolution of their brand identity, new tone of voice for all copy, positioning line, typography and template systems, illustration suite across three modes of technicality, and a comprehensive brand guidelines.

– Design Systems & Brand Guidelines
– Brand System
– Illustration Suites
– Art Direction
– Icon Suites

Completed at Bullfrog Global
Role: Design Director
Client: Syspro c/o Kate Dinon
Creative Director: Tim Shelley
Design Team: Alex Roby
Animation: Alex Roby

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