NTK
After a 20 year hiatus, professional basketball had returned to Taiwan. Following a successful inaugural season, Taiwan's pro basketball league, P.League+ expanded. Enter the New Taipei Kings.
The Kings required a brand strategy and visual identity to bring the team and its mission to life. In 2020 I was contracted to Further as a sports branding design consultant and design lead to help the studio navigate and deliver the team branding and extended asset suite.
Completed at Further
2020–2021
Full project overview
and team credits below the gallery
Completed at: Further
Case study: Available here
Role: Freelance Design Lead / Sports Branding Consultant
Creative Director: James Duru
Lead Design Team: George Adams, Katie Cadwell & Team
Strategy: Further Strategy Team
Final Rollout: New Taipei Kings
Campaign Photography: Various c/o NTK instagram