Forged
VOW is Australia’s largest and most innovative food science technology company. Bullfrog partnered with them to create FORGED, a lab grown cultured meat brand. The purpose of FORGED is to raise awareness of lab grown meat with the culinary curious. Launch the first lab grown woolly mammoth meatball, Forged then partnered with renowned chefs and fine dining establishments for s series of pop events and menu residencies. Forged was an immediate success, and has now launched as a commercial consumer product, available to order online in 2026.
– Design Systems & Brand guidelines
– Brand identity
– Creative Direction
Completed at Bullfrog Global
Role: Design Director
Client: Vow Foods
Creative Director: Tim Shelley
Design Team: Jess Ramsey, Alex Roby
Photography credits: Various