Forged
VOW is Australia’s largest and most innovative food science technology company. Bullfrog partnered with VOW to create FORGED, a lab-grown cultured meat brand, pushing the boundaries of flavour and expectation. The purpose of FORGED is to raise awareness of lab-grown meat with the culinary curious. Launch the first lab-grown woolly mammoth meatball, Forged, then partnered with renowned chefs and fine dining establishments across Singapore and Australia for a series of pop events and menu residencies. Forged was an immediate success and has now been launched as a commercial consumer product, available to order online in 2026.
Completed at
Bullfrog 2023
Full project credits
below gallery
Completed at: Bullfrog Global
Role: Design Director
Client: Vow Foods
Creative Director: Tim Shelley
Lead Design Team: Jess Ramsey, Alex Roby
Animation: Alex Roby