Branding and Art Direction for a contemporary Deco Jeweller based in Melbourne, Australia. Erte Mae offers a bespoke online experience were customers can build out there own rings, metals and stones at their leisure. Designed to take the fear out of visiting jeweller, the online e-commerce platform was built with numerous interactive elements, 3d spinning renders and more.The Worldmark and design system were designed in response the clients obsession with Art deco period, and are a contemporary take on the typographic styles, shapes and palettes of the period.