The identity for DAYO23 is forged from the soul of the city—gritty, loud, and full of heart. Typography takes cues from hand-painted jeepney signage, rusted street plaques, and weathered cement walls, capturing the layered chaos of Manila’s urban texture. The mixed typographic approach plays both into the layered visual landscspe of the philipines, while represeting the idea that each of the dayo (visitor) are bringing with them a piece of their home courts style and personality. This is Dayo23 — where every court is home court

Dayo 23
Jordan Brand Streetball Invitational

– Brand Identity
– Graphic Design
– Typography
– Apparel
– Bespoke Numerals

Completed as freelance designer for Chad Mann Projects Creative Director: Chad Mann
Execution and final rollout: Chad Mann Projects
Campaign photography – Balay Kobo