The identity for DAYO23 is forged from the soul of the city—gritty, loud, and full of heart. Typography takes cues from hand-painted jeepney signage, rusted street plaques, and weathered cement walls, capturing the layered chaos of Manila’s urban texture. The mixed typographic approach plays both into the layered visual landscape of the Philippines, while representing the idea that each of the Dayo (visitor) are bringing with them a piece of their home court’s style and personality.