The Connecting Women in Golf initiative is all about fostering meaningful connections, collaboration, and professional growth for women across the entire golf industry. Their vision is to build a thriving, inclusive, and diverse golf industry community where women are supported to grow, lead, and truly belong—where everyone working in golf has a place, whatever their role or pathway.

As Design Director at Bullfrog, my role was to bring that ambition to life through a distinct and progressive brand system. Our solution was a bold, energetic identity that pushes beyond the traditional codes of women’s golf—more contemporary, more expressive, and built to resonate with a new generation.

The brandmark centres around a custom ‘C’ “W”, and ‘G’ monogram—clean, confident, and designed to scale across a wide range of applications. This is supported by a flexible graphic language inspired by swing motion and ball trajectory, introducing rhythm, movement, and momentum into the system. The colour palette draws from contemporary Australian sports lifestyle—fresh, vibrant, and unapologetically modern.