Golf Australia

The Connecting Women in Golf initiative is all about fostering meaningful connections, collaboration, and professional growth for women across the entire golf industry. Their vision is to build a thriving, inclusive, and diverse golf industry community where women are supported to grow, lead, and truly belong—where everyone working in golf has a place, whatever their role or pathway.

As Design Director at Bullfrog, my role was to bring that ambition to life through a distinct and progressive brand system. Inspired by swing motions and ball trajectories, we introduced rhythm, movement, and momentum to the new initiative. Our solution was a bold, energetic identity that pushes beyond the traditional codes of women’s golf—a more contemporary, more expressive brand built to resonate with a new generation.