After winning independent ad agency of the year in 2024, Bullfrog pivoted away from their traditional advertising roots to own a more unique position in the market. Founded in a deeply strategic, community-led recipe for brand growth, Bullfrog publicly relaunched as a “Growth Company” and now operates under the mantra “Cult energy is growth energy”.To showcase this shift in positioning, I was tasked with visually bringing the new cult energy to the Bullfrog brand.

Our design team leaned into a wonderfully weird, swampy aesthetic. Through a combination of uneasy symbols, gritty lo-fi motion, custom kinetic type, fractal image treatments & off-kilter art direction, we created a rich visual world for the Bullfrog team to confidently embark on its next chapter.