After winning independent ad agency of the year in 2024, Bullfrog pivoted away from their traditional advertising roots to own a more unique position in the market, and in late 2025 Bullfrog was relaunched as “A Growth Company”.

Founded in a deep strategic community-led recipe for brand growth. Bullfrog now operates under the mantra “cult energy is growth energy”. To showcase this shift in positioning, I was assigned the task to bring the new culty energy to the Bullfrog brand visually. We leaned into a swampy cult aesthetic, and through a combination of uneasy symbols, gritty lo-fi motion, custom kinetic type, fractel image treatments & off-kilter art direction, we created a new exciting world for the Bullfrog team to confidently embark on its next exciting chapter.