Jase studio was approached by Bosisto’s, one of Australia’s longest running family owned businesses to help reposition and refresh their range of cleaning, aromatherapy and personal goods in market.

With over 40 FMCG SKU’s, across 12 unique package and product sizes, Bosisto’s required a design system robust and flexible enough to handle the wide range of applications required.

Our solution leveraged over 150 years of packaging history to create a modern, timeless system inspired by typography and packaging found in their extensive archives. This included an update to the iconic parrot for better legibility at smaller sizes, replacing illustrations with photography on the labels ensure the products are striking and proudly bench-worthy. We also worked closely with the product team to implement new contemporary bottle shapes & more eco-friendly, clear cap designs.