Bosisto’s

Jase studio was approached by Bosisto’s, one of Australia’s longest running family owned businesses to help reposition and refresh their range of cleaning, aromatherapy and personal goods in market. With over 40 FMCG SKUs across 12 unique packages and product sizes, Bosisto’s required a robust and flexible design system.

Our solution leveraged over 150 years of packaging history to create a modern, timeless system inspired by typography and packaging found in their extensive archives. This included a shift from illustration to photography, an update to their iconic parrot for better legibility at smaller sizes, a fresher colour coding system & all new icon suites. We also worked closely with the product team to implement new contemporary bottle shapes & more eco-friendly, clear cap designs.