Baix

Baix is a neighbourhood fine dining restaurant and wine bar located in the heart of the affluent Bayside suburb of Brighton. Founded by renowned chef Ian Curley, then venue adn name were inspired by the Baix region in the South of France. The marque was design to speak to the venues focus on food and wine, a combination of dinner plate and wine bottles. The restaurant, wine bar and private dining room all received unique marks, typefaces and colours to help identify the different sections with the establishment. Baix opened in 2025 to critical praise and was featured in numerous “best of 2025” dining lists.

– Design Systems
– Brand guidelines
– Brand identity
– Restaurant Collateral
– Uniforms
– Signage
– Wayfinding

Completed at:
Jase Studio

Client:
Ian Curley

P‍hotography credits:
Broadsheet, The Age, The Herald Sun ‍