Australian F1 Grand Prix

Bullfrog partnered with the Australian Grand Prix Corporation to launch the new “Expect Nothing Less” brand platform, redefining the event as a cultural phenomenon. Through strategy, creative, and design, Bullfrog energised marketing and event experiences, setting the stage for Melbourne’s iconic Formula 1 event until 2037.

My role as DD included art direction, typography and image treatment, overarching design principles, templates and supporting icons/graphic elements which was rolled out by the Aus GP internal team nationally.

– Design Systems
– Brand Guidelines
– Campaign Design
– Art Direction
– Graphic Asset Suite
– Event Collateral
– Event Signage

Completed at
Bullfrog Global

Role:
Design Director

Full project team
credits after the images

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Completed at Bullfrog Global
Role: Design Director
Client: Australian GP for F1 Global
Creative Director: Tim Shelley
Lead Design Team: Alex Roby
Strategy and Copywriting: Dan Sparkes, Mike Doman, Elle Bullen
Public Facing Rollout: Aus GP internal / various third party suppliers
Photography Credits: Various